Introducing 120 + franchise terms worth knowing about.
Franchise (Franchise) It is a business model that is popular and growing rapidly in Thailand. And there are many related terms you should know when thinking about investing in a franchise or starting your own franchise business. We would like to introduce some franchise-related terms that you should know if you are interested in investing in a franchise.
- Benchmarking= business partner
- Brand Development = brand development
- Brand Equity = brand value
- Brand Identity = brand identity
- Branding Strategy = branding strategy
- Brand Loyalty = brand loyalty
- Brand Loyalty Programs = Brand Loyalty Program
- Brand Promotion = brand publicity
- Brand Recognition = brand awareness
- Business Formula = formula business
- Business Growth = business growth
- Business Model = business model
- Business Ownership = business owner
- Business Plan = business plan
- Business Support = business support
- Co-branding = co-branding
- Community Engagement = cooperation with society
- Competitive Advantage = competitive advantage
- Competitive Analysis = Competitive Analysis
- Competitive Edge = competitive advantage
- Competitor Analysis = learning from competitors
- Compliance = Validation
- Conversion Franchise = Franchise system that turns independent stores into franchises
- Core Products and Services = Main products and services
- Corporate Support = Support from major companies
- Customer Acquisition = getting people to buy products
- Customer Care = customer care
- Customer excitement = Creating excitement in customers
- Customer Experience Management = The ability to manage customer sentiment
- Customer Feedback = customer feedback
- Customer Perception Management = Manage customer sentiment
- Customer Relations = customer relationship
- Customer Retention = customer retention
- Customer Satisfaction = Customer Satisfaction
- Document Check = document review
- Equipment Cost = cost of equipment
- Equipment Leasing = Ability to find equipment
- Exit strategy = withdrawal strategy
- Expansion plan = business expansion plan
- Expansion Strategy = business expansion strategy
- Expense Control = Expense Control
- Export Management = Export Management
- Financial Management = Financial Management System
- Financial Projections = Financial Programming
- Franchise = Franchise
- Franchise Advisory Council = Franchise Advisory Council
- Franchise Agreement = Franchise Agreement
- Franchise Agreement Renewal = Franchise Agreement Renewal
- Franchise Consultant = Franchise Consultant
- Franchise Development = Franchise Development
- Franchise Disclosure = Franchise Disclosure
- Franchise Disclosure Document (FDD) = Franchise Disclosure Document
- Franchise Disclosure Requirements = Franchise Disclosure Requirements.
- Franchisee = Franchisee
- Franchisee Agreement = Franchisee Agreement
- Franchisee Investment = Investment of the franchisee
- Franchisee Training = Franchisee Training
- Franchisee Training Program = Franchisee Training Program
- Franchise Expansion = Expanding the franchise business
- Franchise Expo = Franchise Expo
- Franchise Failure = Franchise Failure
- Franchise Fee = Franchise expenses
- Franchise Fee Structure = Franchise Fee Structure
- Franchise Financing = Franchise financing
- Franchise Location = Franchise Location
- Franchise Marketing = Franchise Marketing
- Franchise Marketing Materials = Franchise Marketing Materials
- Franchise Operations = Franchise business operations
- Franchise Operations Manual = Franchise Operations Manual
- Franchise Ownership = owning a franchise
- Franchise Renewal = Franchise Contract Renewal
- Franchise Resale = selling franchises that have been resold
- Franchise Royalties = Franchise Royalties
- Franchise Seminar = Franchise Seminar
- Franchise Success = Franchise success
- Franchise Support Services = Franchise Support Services
- Franchise Support Team = Franchise Support Team
- Franchise System = Franchise System
- Franchisor = owner of franchise rights
- Import Management = Import Management
- Inventory Management = stock management
- Learning from Failure = Learning from failure.
- Learning from Success and Failure = Learning from success and failure.
- Local Marketing = Local Marketing
- Location Management = Location Management
- Location Selection = Selecting a location
- Logistics Management = Transportation Management
- Management System = Management System
- Market Awareness = Market Awareness
- Market Demand = demand in the market
- Market Expansion = Market Expansion
- Marketing Budget = Marketing Budget
- Marketing Strategy = Marketing Strategy
- Market Penetration = Market Entry
- Market Research = market survey
- Market Research Analysis = Market Research Analysis
- Market Segmentation = Market Segmentation
- Market Value Addition = adding value in the market
- Menu Development = Menu Development
- Multi-unit Franchise = Multi-unit franchise
- Non-compete Clause = Non-compete clause
- Online Marketing = Online Marketing
- Operating Manual = Business Operation Manual
- Operational Support = Supporting business operations
- Operations Manual = Operations Manual
- Performance Evaluation = Evaluation
- Pricing Structure = Price structure for goods and services
- Product Development = Product Development
- Production Management = Production Management
- Product Promotion = Product promotion
- Product Testing = Product testing
- Profit and Loss = Profit and Loss
- Quality Control = Quality Control
- Rent = space rent
- Risk Management = Risk Management
- Royalty Fee = royalty fee
- Rules and Regulations = Rules and Regulations
- Sales Promotion = sales promotion
- Sales Statistics = Sales Statistics
- Site Selection = Site Selection
- Social Media Marketing = Social Media Marketing
- Support Hotline = Support Hotline
- Target Audience = Target Audience
- Technology Support = Technology Support
- Territory = business area
- Territory Protection = Territory Protection
- Time Management = Time Management
- Training = training
- Training Curriculum = training curriculum
- Turnkey Support = Turnkey Support
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